jason guillard

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04BLX

year
2022
medium
Paint on wall
size
Dimensions variable
note
Blaxicocina, Mexico City

Identity and mural for Blaxicocina, the first soul food restaurant in Mexico City. The logo and wordmark are set in Boom for Real, a typeface I made, and painted across the wall behind the counter.

BLX, 2022
BLX, 2022. Installation view

BLX is the identity and mural I made for Blaxicocina, the first soul food restaurant in Mexico City. The logo and wordmark are set in Boom for Real, a hand-made display typeface I designed in 2021.

I carried the identity off the page and onto the wall behind the counter in white line work on black, so the brand and the room read as one piece. The wall became the backdrop for the restaurant’s dinners, talks and live shows.

  • BLX, The wall
    BLX, 2022. The wall
  • BLX, In use
    BLX, 2022. In use
  • BLX, The identity in print
    BLX, 2022. The identity in print