I design identities, packaging, and printed materials for beverage brands and independent businesses.
My work brings together visual identity, illustration, and a hands-on approach to design. Every project starts on paper and develops into a finished identity and packaging with a distinct point of view.
posters, stationery, hang tags, lookbooks · one to two weeks
Made to order. Half to begin, half on delivery. How it works
Write me
Tell me what you're making, who it's for, and when you need it. Add your budget and a few brands you love, and I'll send back a quote.
info@jasonguillard.com
← All workTonic water · Identity and packaging · Concept
Mangle Tonic Co.
A tonic water made for Miami bars, bittered with citrus from the coast. I built the identity around the bottle: a narrow wordmark that fits a neck label, and one color per flavor, taken from the water at different hours of the day.
Brief
Self-initiated concept for a small-batch mixer brand, Miami
Made
Wordmark, color, type, labels for three flavors, case box
A coastal mezcal, rested near the sea for seven tides before bottling. The identity is quiet and heavy: a mark that can be pressed into wax, type cut for a tall label, and a color taken from wet stone.
Tequila and sparkling water in a can, three flavors, made for the beach. One layout holds all three. The fruit is drawn by hand, and the only thing that changes from can to can is the color.
A bitter orange cocktail syrup for home bars. One label on uncoated paper, with the ratio for a drink printed on the front. It's the one thing the person holding the bottle needs to know.
For a new brand putting its first products on a shelf. The identity, the packaging, and the printed pieces are made together as one system, so everything you put out looks like it came from the same place.
Includes
Mark and wordmark, type, color, and a short guide. Packaging for three products. A hang tag, a business card, and one sell sheet or shelf card.
Time
Ten weeks
Changes
One round at each stage
You get
Print-ready files built to your printer's specs, source files, and a proof review with your printer before the run
For a brand launching with one product. The identity is drawn around the package it has to live on, not designed first and squeezed onto a label later.
Includes
Mark and wordmark, type, color, and a short guide. Packaging for one product.
Time
Eight weeks
Changes
One round at each stage
You get
Print-ready files, source files, and logo files for print and screen
For a brand with an identity already in place. The first product is designed as a template, so every product after it is quick to add and still looks like part of the family.
Includes
Packaging for one product: a label, box, bag, or tag, front and back
Time
Four weeks
Changes
One round on the direction, one on the finished files
You get
Print-ready files built to your printer's specs, and source files