The old argument “Is it art or is it commerce?” feels like a waste of time. They’ve been the same thing for a long while now. The most powerful images today aren’t hung in museums; they’re on screens, billboards, and on the t-shirts we wear.

The most successful brands sell a story and a feeling. That’s the creative act. No more blurred lines. It’s gone! The real work happens in the space we’ve been told doesn’t count: attention and conversations. It’s the thing that becomes part of our everyday.

Culture isn’t built from the outside looking in, but from the middle of it all.

Of course I sell things I like looking at. Why wouldn’t I? Curation is the first art form, and commerce is its most perfect canvas. Every product on my shelf is a sculpture, and every transaction is a performance.

Its all about vibes. An aura you can buy. I make things that hum with a certain frequency, and by offering them, I broadcast that wave. I’m the critic, the gallery, tastemaker, and shopkeeper.

The real art is in the desire it fires up. So whenever someone buys from me, they’re not purchasing an object. They’re buying a piece of perspective. They’re funding the museum of my eye. The price tag is just the admission fee.