• Bad art fails

    Bad art fails. Good art sells. Great art scales.

    The gallery is global, and the pigment is pure hype.

    A failed painting gathers dust, while a viral flop teaches a brutal, masterful lesson in mass desire. It’s a melody of misread signals.

    Commerce is the most rigorous critique. The market’s verdict, love or abandonment, is the most honest review.

    To engineer a craving is to construct a monumental sculpture. Stop asking if it’s art. Ask if it lands. Ask if it transacts.

    That’s the only metric that matters.