You’re not a passive consumer. You’re a curator and a critic. The glance is the first draft. The double-tap is the edit. The share is the publication. In an economy of attention, your gaze is the most valuable currency, and spending it is a creative act.

We built cathedrals to gods; now we build platforms for eyes. A viral campaign is a symphony. To be seen, with intention, is the act of creation itself.

Stop apologizing for watching. Start understanding your power. You’re not outside the art. Your attention is the medium. Spend it like the artist you are.