Appeal is architecture. Every color, font, or price point is a moral decision in the arena of awareness. We debate the ethics of the extraction of data. But what about the ethics on the surface? The desire we sell?

To make something beautiful, pleasing, and wanted is a real responsibility. It’s the central exchange of our time.

Is it ethical to create something that doesn’t demand to be seen, shared, or owned? I think it’s worse to make art that’s confusing on purpose.

True accessibility is honesty. The ethics of appeal is all about that clarity: I’m here to seduce your attention. What you do with it after is the art we make together. Public opinion is the medium.