• 20 years ago

    2006. Tallahassee, FL.

    I bet $1,200 on a Ghost in China to start my first venture.

    20, in my first apartment, scrolling a shady website filled with perfect-looking sneakers. No contact info, just a cart. I selected a few Jordan releases, wired cash via Western Union, and waited.

    No confirmation. No tracking number. Just faith in a loophole I’d discovered: the space between a warehouse in Guangzhou and a buyer on Ebay.

    When the boxes arrived, I listed them on eBay. They sold fast. Then the feedback hit: “FAKE.” “NOT REAL.”

    The venture lasted weeks. The lesson has lasted 20 years:
    You can’t build on borrowed trust.

    Every project since has been about creating real foundations. Focusing on truth, not just product.

    The shoes are gone. The website vanished. The lesson remains: build things that hold weight.

  • The world we’ve already built

    This is a space for the quiet conversation happening all around us. It’s about noticing the art in the everyday transaction, the meaning in the mass-produced, and the ideas embedded in what we might otherwise scroll past.

    We’ll be looking at the world not for what’s beneath the surface, but for the power of the surface itself. Consider this a notebook on the aesthetics of attention, the remix of commerce, and the hidden philosophy of things made to be seen.