Manufacturing a moment

People think moments just happen. Spontaneous. Organic. They’re wrong. A moment is the most engineered product of our time. It’s the perfect remix of image, intent, and distribution. It is a prototype released into the wild of public consciousness.

My work is the blueprint. I wire the hype, cast the iconography, and polish the surface until it’s ‘on-vibe’. I don’t wait for culture to move; I build the platform it dances on. This is creation. The gallery is the timeline, and the medium is attention.

The art is the undeniable and inescapable now you can’t scroll past. Manufacture enough moments and you manufacture a reality. That’s the only kind of realism that matters, right now.

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