art basel intervention
2024
a sartorial intervention into the branding and spectacle of the contemporary art world. through deconstruction, graphic negation, and silhouette alteration, the ubiquitous t-shirt becomes a critical garment that questions institutional authority and value.
concept
art basel represents the peak of art world commodification, a flash of spectacle that quickly fades. flashworld interrogates this system by appropriating its branding, then physically crossing it out. the project exists in the tension between participation and critique, using the art fair’s own language against it.
methodology
the practice follows a dual process of creation and intervention. first establishing the visual language of authority through clean graphics and official-looking codes, then systematically dismantling this authority through manual deconstruction and negation.
process
the work begins with the creation of a high-quality garment featuring the flashworld graphic. this authority is then physically challenged through manual intervention, crossing out the institutional branding and deconstructing the garment’s form to create a new critical silhouette.
creation
high-quality vintage tee with “flashworld” graphic
graphic intervention
crossing out of “art basel” and “2024” with sharp, permanent marks
silhouette deconstruction
cutting the bottom hem, shortening sleeves, and cutting V-shaped notch into front collar
themes
flashworld pushes the garment beyond fashion into the realm of institutional critique. the work questions authenticity, value creation, and who has the authority to claim space within cultural systems. the raw edges and crossed-out text become evidence of resistance, a permanent mark on the temporary spectacle of the art world.
inquiry
for project inquiries, commissioning, or collaborative research, please contact via email.
about
my practice examines the lifecycle of material forms through deconstruction, replication, and recontextualization. spanning garments, footwear, publications, and public spaces, my work explores themes of utility, memory, and the embedded narratives of objects.