Blurring the line until it disappears
The old argument “Is it art or is it commerce?” feels like a waste of time. They’ve been the same thing for a long while now. The most powerful images today aren’t hung in museums; they’re on screens, billboards, and on the t-shirts we wear.
The most successful brands sell a story and a feeling. That’s the creative act. No more blurred lines. It’s gone! The real work happens in the space we’ve been told doesn’t count: attention and conversations. It’s the thing that becomes part of our everyday.
Culture isn’t built from the outside looking in, but from the middle of it all.
