I trust what repeats
A logo ain’t a logo until you’ve seen it a thousand times. A song’s not a hit until it’s an earworm. Today, repetition is the only ritual left. It carves meaning out of the craziness of everyday life.
I don’t trust the masterpiece hidden in a vault. I trust the slogan that becomes a shared vocabulary. Repetition is magic. It’s how an ordinary thing turns special.
The things that stick and refuse to be forgotten are the foundation our era is built on. They’ve earned your attention through presence. They repeated until they were real.